Experiential Design

I developed Art Cubby, an original character driven retail brand inspired by the charm and emotional appeal of collectible lifestyle brands. The project included creating a full brand identity system, designing a comprehensive brand guidebook, and developing a 3D site plan for a permanent retail location. Art Cubby features a cast of original, cute animal characters applied across a range of merchandise including notebooks, apparel, accessories, and gifts. The store concept emphasizes an immersive, playful customer experience, incorporating curated product displays and interactive photo op kiosks to encourage engagement and brand connection.